Peloton for Business
Role
UX Strategy
UI Design
Design System Enhancement, and Maintenance
Timeline
May 24 - August 24
Tools
Figma
Invision
Elevating Peloton’s Partner Experience
Peloton for Business is Peloton’s B2B offering that provides organizations with access to Peloton’s fitness products and content for employee wellness programs, hospitality experiences, corporate perks, and other business applications.
What?
Challenge: Design a scalable and cohesive user experience that aligned with Peloton's evolving brand, integrating strategy and marketing insights from multiple Peloton business divisions.
Solution: Collaborate with a UX copywriter and engaged multiple stakeholders to craft a distinctive yet cohesive web experience that differentiates Peloton’s business offerings while maintaining brand alignment.
With new content as the foundation, wireframes were designed for a new web interface to deliver a seamless and intuitive user experience.
Strategy drives design, transforming insights into impactful user experiences.
By embracing a minimalist, airy design with rich imagery and compelling copy, we create a clean, approachable, and visually engaging experience.
A thoughtfully crafted redesign that seamlessly integrates multiple business divisions while upholding brand consistency and identity.
