Billinero
Role
UX Strategy
UI Design
Interactive Design
& Prototyping
Timeline
September 22 - February 23
Tools
Sketch
Invision
Principal
Zeplin
UX That Guides Better Financial Decisions
Billinero is a mobile banking app which focuses on savings with a twist. The app offers you opportunities to win cash with zero risk. The more you save, the better chance you have to win monthly and quarterly prize drawings.
What?
Challenge: Create an enticing app that motivates and encourages users to save their money.
Solution: Designed an app that incentivized users with rewards for maintaining funds in their savings account.
Initial brainstorming, diving into the intricacies of prize allocation, ticket details, and the overall flow.
A journey and flow were established, ensuring a well-thought-out and intuitive experience for users.
Adopting a content-first approach provided the advantage of designing wireframes with a clear understanding of the specific content that would be present on each page throughout the user journey.
Given the limited initial brand guidelines, the design was expanded upon to establish a new and innovative approach, breathing fresh life into the overall aesthetic and visual direction.
Users are provided with visibility into their earned coins and a clear indication of their progress towards unlocking additional rewards, ensuring transparency and motivation throughout the process.
Users are presented with a breakdown of how they earned their awards.
